CHRISTIAN SIRIANO BRINGS SILHOUETTE TO LIFE AT NEW YORK FASHION WEEK PARFUM LAUNCH WITH THE FRAGRANCE GROUP
Silhouette [sil.oo.et] a figure of beauty between darkness and light
New York, NY– On September3, 2014, celebrated designer Christian Siriano will fête the launch of Silhouette, his signature fragrance, in partnership with The Fragrance Group. An elegant cocktail party will kick off a 16-day experiential pop-up shop at The Silhouette Shoppe, located at 402 West 13th street in New York City’s Meatpacking district. After New York, Siriano and The Fragrance Group plan to recreate the Silhouette Shoppe in several cities across the country over the course of the next few months.
The Silhouette Shoppe will take guests on a multi-sensory adventure through the creation of the fragrance, beginning with the inspiration, weaving through the notes that comprise the scent, and ending with “Strangers in the Night,” a short film, starring actress Rebecca Dayan. The experiential Silhouette Shoppe will feature a Silhouette Selfie Portal a Tweet Bar, a living wall with elements of the fragrance on display along with the various Silhouette by Christian Siriano products for sale.
"After working with Christian, we quickly realized that his creativity knows no bounds and decided it would be exciting to give him the opportunity to curate an experience for his fans and customers,” says Alex Shalbaf, CEO of The Fragrance Group. “We wanted to connect with people, to launch and share Silhouette in a different way. The Silhouette Shoppe is a true artistic endeavor and we look forward to unveiling the space and the fragrance during New York Fashion Week."
The top notes of Silhouette—a combination of cassis, wet greens, and purple berries —were inspired by the bright and crisp fabrics Siriano often incorporates into his designs. Inspired by Siriano’s Spring-Summer 2013blue tulle dress, the fragrance unfolds in ethereal layers; delicate floating petals of jasmine, rose, and freesia create a sense of innocence and femininity with a fun, playful twist.The heart of the scent is light and whimsical while the more masculine notes of woods and moss give it a fresh edge. Together with Christelle Laprade, renowned Parfumeur at Symrise; The Fragrance Group; and acclaimed designer Karim Rashid, Siriano developed and packaged a timeless and unique fragrance for the modern woman.
“Silhouette bridges the gap between two worlds; being soft and romantic, but also being powerful through structure and shape,” says Siriano. “It is such an honor to work with talented individuals like Christelle and Karim in order to take my namesake brand to the next phase.”
Silhouette by Christian Siriano will be available starting September 3rd exclusively at The Silhouette Shoppe at402 West 13th Street.
For press inquiries please contact Teddie Davies at Teddie@Collective-ny.com